Summary: Radiology Associates of North Texas is looking for a full-time marketing professional to oversee the growth of our Interventional Radiology (IR) service line in the Dallas market. This position would have the responsibility of working with hospital-based Interventional Radiologists to drive new patient traffic to one of our covered facilities. The IR Marketing Representative will also work with other members of the Marketing team to create strategic marketing campaigns designed to increase referrals and enhance brand awareness in the market.
Essential Functions:
- Visit an average of 25-40 referring offices weekly
- Provide weekly field marketing report to key practice stakeholders
- Coordinating field-marketing opportunities for the hospital-based IR physicians
- Identify new opportunities for business growth
- Work to increase referrals from existing referral sources
- Work to increase overall number of referral sources
- Plan and execute educational events for referrals sources and consumers
- Utilize CRM (Currently SalesForce) to build and maintain database of current contact information for referral sources
- Assist Chief Marketing Officer with development of IR marketing plans and budgets, to ensure growth and expansion of services
- Identify and maintain relationships with key hospital leadership, local, regional, and national organizations and vendors deemed critical to the success of our IR services
- Collaborate with RANT Marketing team to develop IR specific marketing collateral
- Oversee evaluation and success of marketing campaigns and efforts, as well as assessing and adjusting campaigns as deemed necessary for optimal success
- Proactively communicate with Chief Marketing Officer, IR physicians, IR staff to keep all stakeholders informed on relevant market information
- Travel locally *within the DFW Metroplex) to meet with referral sources
- Collaborate with RANT Marketing Communications Manager on RANT social media and PR
- Collaborate with Director of Operations to assist in Relationship Management initiatives at Dallas area Hospitals
Qualifications:
Education: Bachelor’s degree in Marketing (or related field), or equivalent industry experience.
Experience: Minimum of 3-5 years of healthcare sales experience.
Requirements: Valid driver’s license, reliable transportation, and proof of liability insurance is required.
Skills/Knowledge:
- Effective written and verbal communication skills.
- Excellent time management skills.
- Ability to be self-directing and self-motivating.
- Proficient in Microsoft Office.
- Proven healthcare sales experience.
- Salesforce CRM experience preferred.
- Interventional Radiology experience preferred.
Working conditions: driving, keyboarding, telephoning, standing, sitting, bending and stooping. Must be able to regularly lift at least 20lbs.